LEAD was born from a simple but powerful belief: every hockey player and coach deserves access to high quality coaching.
LEAD was founded by Olympic gold medalist and Hall of Famer Thomas Briels, together with a team of passionate hockey professionals. After retiring from the Belgian national team, Thomas saw how much his knowledge was valued by clubs and coaches, but he couldn’t be everywhere at once. To share that expertise more widely, he turned to technology and built a platform that brings elite hockey knowledge to everyone: from young players learning their first skills to coaches looking to teach the game more effectively.
We know hockey from the inside. We’ve played it, lived it, and loved it our entire lives. We’ve trained, competed, and coached at the highest level, but we also understand the everyday reality of coaches preparing sessions, players searching for inspiration, and clubs wanting to develop talent across all levels.
What began as a simple idea, a “Netflix for field hockey” to share our knowledge, has grown into a complete hockey development platform used by dozens of clubs to build structured and high quality training and development programs across all their teams.
World-class content
Hundreds of technical skills, tactical classes, drills, and masterclasses led by some of the best players and coaches in the world, including stars like Arthur Van Doren. Creating great hockey content is our core, and we do it consistently.
Tools that empower
Training session and drill builders, club-wide planners, favourites, and playlists that make it easy to turn inspiration into action on the pitch. These tools help you use our content and your own to coach and train more effectively.
For every level
Whether you’re a U12 coach, a professional athlete, a recreational player, a parent, or a club technical director, LEAD gives you the resources to grow, improve, and inspire. It’s built for the entire club, not just the top teams.
Our mission is pretty simple: we want to improve the level of hockey around the world. We want to elevate the sport by combining knowledge, technology, and passion. With LEAD, you don’t just watch; you learn, create, train, and coach.
From one coach to another, from one player to the next generation: we’re here to help you LEAD.
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