Privacy Policy

Effective Date: 21 February 2026
Last Updated: 21 February 2026

This Privacy Policy explains how LEAD Sports Development BV, operating under the name LEAD Field Hockey (“LEAD”, “we”, “our”, or “us”), collects, uses, stores, and protects your personal data when you visit our website, use our platform, or interact with us through forms or communications.

By using our website or services, you agree to the practices described in this Privacy Policy.

1. Company Information

Legal entity: LEAD Sports Development BV
Registered address: Menegemlei 70, 2100 Antwerp, Belgium
Company number (KBO): BE 1020.759.110
Email: info@leadfieldhockey.com
Website: www.leadfieldhockey.com

LEAD acts as the Data Controller for the personal data described in this policy, unless stated otherwise.

2. Personal Data We Collect

2.1 Information you provide via forms

When you fill in:

Contact forms
Demo requests
Waitlist forms
Email subscriptions
Download forms
Account registration forms

We may collect:

First and last name
Email address
Phone number (if provided)
Club or organization name
Role or function
Message content
Any attachments or documents

2.2 Waitlist & marketing subscriptions

When you join a waitlist or subscribe to our community updates, your email address is added to our marketing email database. You may receive product updates, platform news, training inspiration, event invitations, and commercial offers.

You can unsubscribe at any time via the unsubscribe link in every email.

2.3 Platform account data

If you create or receive access to the LEAD platform, we may collect:

Name
Email address
Login credentials (securely stored and encrypted)
Profile information (optional)
Club affiliation
Role and permissions
Training sessions, drills, documents, images, and other content you create or upload
Platform activity and engagement data

2.4 Automatically collected data

When you use our website or platform, we may automatically collect:

IP address
Device and browser type
Pages visited
Session duration
Referral source
Video engagement data
Platform interactions

This data helps us improve performance, security, and user experience.

3. Legal Basis for Processing

Under GDPR, we process personal data based on:

Your consent (e.g. marketing emails, waitlists)
Contractual necessity (e.g. platform access)
Legitimate interest (e.g. improving services, analytics, security)
Legal obligations (e.g. accounting requirements)

You may withdraw consent at any time where processing is based on consent.

4. How We Use Your Data

We use personal data to:

Provide and manage platform access
Deliver content and training tools
Manage licenses and user permissions
Communicate product updates
Send marketing communications (if subscribed)
Respond to inquiries and support requests
Improve platform functionality
Monitor usage analytics
Ensure security and prevent misuse
Comply with legal obligations

5. Marketing Communications

If you join a waitlist, subscribe to updates, download gated content, or create a platform account, you may receive marketing and product communications.

Every marketing email includes an unsubscribe link. Unsubscribing will not affect your platform access.

6. Sharing of Personal Data

We do not sell personal data.

We may share personal data with trusted service providers strictly for operational purposes, including:

Email marketing platforms
CRM systems
Hosting providers
Cloud storage providers
Analytics tools
Payment processors (if applicable)
Customer support tools

All partners process data under appropriate GDPR-compliant agreements.

We may also disclose data:

If legally required
To protect rights or security
In case of merger, acquisition, or asset sale

7. Data Retention

We retain personal data only as long as necessary:

Platform accounts: during contract period plus reasonable archive period
Marketing subscribers: until unsubscribe
Contact submissions: up to 24 months
Legal/financial data: according to statutory obligations

Data that is no longer required is deleted or anonymized.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to ensure website functionality, analyse traffic, improve performance, and personalize content.

You can manage cookie preferences in your browser settings. For more information, see our Cookie Policy.

9. Data Security

We implement appropriate technical and organizational security measures, including:

SSL encryption
Secure hosting infrastructure
Role-based access controls
Password protection and authentication
System monitoring

However, no online system can be completely secure.

10. Your Rights

Under GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion
Restrict processing
Object to processing
Request data portability
Withdraw consent at any time

Requests can be sent to info@leadfieldhockey.com. We respond within legally required timeframes.

11. International Data Transfers

If personal data is transferred outside the European Economic Area, we ensure appropriate safeguards such as Standard Contractual Clauses or other GDPR-compliant mechanisms.

12. Children’s Privacy

Our services are intended for coaches, clubs, and professionals. We do not knowingly collect personal data from children under 16 without appropriate consent.

13. User-Generated Content

Clubs and users may upload training sessions, drills, documents, and images. This data:

Remains owned by the creating club or user
Is processed to enable platform functionality
May be analysed in anonymized or aggregated form to improve the platform

We do not commercially resell club-specific data.

14. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated via website notice, platform notification, or email where appropriate. The latest version is always available on our website.

15. Contact

For any privacy-related questions or requests:
LEAD Sports Development BV
Menegemlei 70
2100 Antwerp
Belgium
info@leadfieldhockey.com