Cookie Policy

Effective Date: 21 February 2026
Last Updated: 21 February 2026

This Cookie Policy explains how LEAD Sports Development BV, operating under the name LEAD Field Hockey (“LEAD”, “we”, “our”, or “us”), uses cookies and similar technologies on our website and platform.

It explains what cookies are, why we use them, and how you can control them.

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help websites function properly, improve user experience, and provide insights into how users interact with content.

Cookies may store information such as:

  • Browser type
  • Device information
  • IP address
  • Pages visited
  • Session duration
  • Preferences and settings

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the website and platform to function properly. They enable core features such as:

  • Page navigation
  • Secure login
  • Account authentication
  • Platform security
  • Form submissions

Without these cookies, the website or platform cannot operate correctly. These cookies do not require consent.

2.2 Analytics Cookies

Analytics cookies help us understand how visitors use our website and platform. They allow us to measure:

  • Page visits
  • Traffic sources
  • User journeys
  • Video engagement
  • Platform usage patterns

This data helps us improve performance, usability, and content relevance. Analytics data is aggregated and anonymized where possible.

Tools may include (for example):

  • Google Analytics
  • Product analytics tools
  • Video analytics integrations

2.3 Functional Cookies

Functional cookies remember choices you make to improve your experience. Examples include:

  • Language preferences
  • Region selection
  • Login session retention
  • Platform UI settings

These cookies enhance usability but are not strictly essential.

2.4 Marketing & Tracking Cookies

Marketing cookies track browsing behaviour to deliver relevant communications and campaigns. They may be used to:

  • Measure campaign performance
  • Track conversions from forms or ads
  • Build remarketing audiences
  • Personalize marketing emails or ads

For example, when you:

  • Join a waitlist
  • Submit a demo request
  • Subscribe to updates

Tracking cookies may connect your visit to marketing tools or CRM systems. These cookies require consent where legally required.

3. Third-Party Cookies

Some cookies are placed by third-party services we use to operate and improve our services. These may include providers for:

  • Website analytics
  • Email marketing
  • CRM systems
  • Video hosting
  • Embedded content
  • Advertising platforms

These third parties may process data according to their own privacy policies. We ensure partners are GDPR-compliant where applicable.

4. Cookie Duration

Cookies may be stored for different durations:

Session cookies
Deleted automatically when you close your browser.

Persistent cookies
Remain on your device until they expire or are manually deleted.

Retention periods vary depending on the cookie’s purpose.

5. Managing Cookie Preferences

Browser settings

Most browsers allow you to:

  • Block cookies
  • Delete stored cookies
  • Restrict tracking cookies
  • Set cookie alerts

Disabling cookies may impact website functionality.

Cookie consent banner

When you first visit our website, you may be presented with a cookie consent banner allowing you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize preferences

You can change preferences at any time (if a consent manager is implemented).

6. Legal Basis for Cookie Use

Under GDPR and the ePrivacy Directive:

  • Essential cookies: legitimate interest (no consent required)
  • Analytics cookies: consent (where required)
  • Marketing cookies: explicit consent

We only place non-essential cookies after consent where legally required.

7. Data Collected via Cookies

Data collected via cookies may include:

  • IP address
  • Device identifiers
  • Browser type
  • Behavioural interactions
  • Traffic data
  • Engagement metrics

This data may be linked to personal data where you submit forms or create an account. For more details, see our Privacy Policy.

8. Updates to This Cookie Policy

We may update this Cookie Policy to reflect legal changes, technology updates, new tracking tools, or platform improvements. The latest version will always be available on our website.

9. Contact

For questions about our Cookie Policy or data practices:
LEAD Sports Development BV
Menegemlei 70
2100 Antwerp
Belgium
info@leadfieldhockey.com